GRAND VISTA

https://liveatgrand.com/

CASE STUDY

OVERVIEW

Grand Vista achieved exceptional rent growth, rapid absorption, and a category-leading reputation despite entering a challenging market defined by deep concessions and high competition. This report outlines the strategies, performance metrics, and data-backed marketing programs that accelerated growth and positioned the community as a top performer.

THE MISSION

Build the reputation and performance of a legacy asset, lease-up.

Strengthen pricing power and close the rent gap with newer competitors.

Execute a disciplined, data-driven marketing framework.

Achieve the primary absorption goal: 60% leased by the end of December

PERFORMANCE HIGHLIGHTS

• 53%+ leased by November (From June to November 2025—6 months), with projected over 60% by end of December.

• $1,930 average 1BR rent — outperforming the competitive set average of $1,866.

• 1BR rent efficiency reached $2.69 per ft² vs. the market average of $2.65 per ft².

• 2BR & 3BR pricing remained competitive even against newer waterfront properties.

• Average leasing velocity of 1.3 leases per week, matching absorption rates of stabilized Class A communities.

• Maintained concession discipline at 4.5–6.5% while competitors offered 6–8 weeks free plus bonuses.

• Lead volume surged following expansion into partnerships with the largest employer of Vancouver, WA, Peacehealth Southwest Medical Center & continuing partnerships with the top 10 largest employers and universities in the area (preferred employers).

• 4.9 Google rating with 95% of ratings are at 5 stars (21/22 reviews)— the highest reputation score in the submarket

MARKETING STRATEGY & EXECUTION

Grand Vista deployed a multilayered, data-forward marketing program built around precision targeting, high-impact creative, and real-time optimization, unique to only Olive Tree Property Management. Every channel was monitored for ROI, dedicated to partner calibration and performance refinement.

• PMT+ Precision Mobile Targeting to reach prospects within ultra-specific geographic radiuses.

• Geofencing around competitors, major employers, and university hubs.

• Retargeting Display to re-engage high-intent website visitors.

• Paid Search to secure top Google visibility for key intent-based search terms.

• SEO & Organic Demand Generation to strengthen long-term brand traffic.

• Data-Driven Display to reach high-quality prospects using behavioral and contextual data.

• Meta social marketing: optimized story sequences, posts, and on-brand creative.

• Instagram visual identity built around warm, bright, community-forward storytelling.